About
I help B2B SaaS companies scale from $1M to $50M ARR through strategic marketing leadership. With 20+ years building high-performing marketing teams at companies like Salesforce and HubSpot, I bring enterprise-grade processes to growth-stage companies. My approach combines data-driven demand generation with brand building that resonates. I have led 3 companies through successful exits and helped dozens more achieve their growth targets.
Experience
Fractional CMO
Multiple Clients
Jan 2023 - Present
Providing strategic marketing leadership to growth-stage SaaS and B2B companies.
- Helped 4 companies achieve 50%+ YoY growth
- Led marketing teams ranging from 5 to 25 people
- Contributed to 2 successful exits (acquisition and IPO)
VP Marketing
Mar 2019 - Dec 2022
Led marketing function from Series B through acquisition by Fortune 500 acquirer.
- Grew ARR from $8M to $45M
- Built marketing team from 3 to 18 people
- Established category leadership in enterprise workflow automation
Senior Director, Product Marketing
Jun 2014 - Feb 2019
Led product marketing for Sales Cloud, driving positioning and go-to-market strategy.
- Launched 3 major product lines
- Managed $50M+ marketing budget
- Built and led team of 12 product marketers
Reviews (3)
Transformed our marketing function
Sarah joined us at a critical inflection point and completely transformed how we think about marketing. She built our demand gen engine from scratch and hired three amazing people who are still with us. The ROI on her engagement was probably 10x.
John Smith
CEO at GrowthCo
Best marketing hire we ever made
Even though Sarah was fractional, she brought more strategic value than most full-time CMOs we had considered. She helped us refine our positioning and build the playbooks that our team still uses today.
Maria Garcia
Founder at SaaSStartup
Great strategic partner
Sarah helped us think through our go-to-market strategy during a pivotal time. Very knowledgeable about B2B SaaS marketing and brought great frameworks we still use. Would have loved more hands-on time but understood the fractional model.
David Lee
VP Product at TechVentures
Monthly Rate
$12k - $18k/mo3 days per week
Credentials
Industries
Expertise
Work Style
- Remote work available
- Available for travel
- America/Los Angeles
Ready to Work with Sarah?
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